عنوان مقاله [English]
At the beginning, mentions will be made to definitions and analyses posed by philosophers of technology such as Martin Heidegger, Mario Jung, and Stephen Kline of the concept of technology; then, the author will describe how such definitions may be applied to the concept of ecommerce. After it, through analysis of ideas posed by Martin Heidegger, Karl Marx, Jacques Ellul, Donald Mackenzie, Hans Jonas, and Andrew Feenberg which are discussed in the philosophy of technology concerning requirements of technological civilization, limitations imposed by ecommerce on individuals and society will be discussed. Such requirements will evidently cause the issue of relation between morality and technology to emerge. In the present writing, the issue of morality and technology will be studied from three respects: determination of objectives, ways and means to attain objectives, and effects of technology. Then, virtual and meta-reality of postmodern technology will be discussed; and from this perspective, effects and consequences of ecommerce for the identities of individuals and traditions of the society will be analyzed.